Blog

We are excited to announce that we are joining the Ericsson Emodo family. We share a vision to transform data into results for mobile operators, advertisers, and publishers. This deal builds on the unique strengths of Placecast and Ericsson Emodo, creating a market-leading, data-driven business which specializes in monetizing mobile operator data to empower both advertisers …
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Location data can be a goldmine for marketers. As explored in the first blog post of this series, accurate, real-time location data can enable marketers to deliver more efficient targeted campaigns on mobile devices, giving brands the power to deliver a hyper-relevant message to the right people at the right time. But it’s not just real-time location data that has value. Marketers …
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Nearly every marketer (96 percent) today considers location data to be important - with it, marketers have the unique opportunity to gain a rich understanding of consumer behavior, bridging the gap between online ad exposure and real-world behavior. This data presents opportunities spanning beyond attribution, gathering insights, and segmentation. However, many marketers (40 percent) are concerned about the data …
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When proximity advertising first arrived on the scene almost fifteen years ago, the ability to serve up deals or ads to consumers based on their location was considered groundbreaking. Today, location data is used for much more. Embraced by marketers as a way to understand real-world behavior both historically and in real-time, its use cases …
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