Consumers are increasingly interested in location-based content

A new survey by Pew research has some interesting insights into consumer behavior on mobile devices, in particular smartphone users, and their use of location. The survey found that almost 74% of smartphone users access directions and other location-related information on their devices, which is up by 19 pointsfrom 55% in 2011.

The survey also found that while users are definitely interested in getting relevant location-based content on their mobiles, the use of geo-social services, like checking-in, is actually declining. The percentage of people checking-in has gone down to 12% as compared to 18% from last year.

For the users that still do use check-in services, Facebook seems to be the most popular choice, followed by Foursquare.

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