There’s no question that moms are the primary decision maker when it comes to household purchases. Our Alert Shopper video series #2 examines this segment and is entitled “Moms and mobile marketing.” According to a DM News article, the mom is the most powerful consumer group in the U.S., comprising 75 million Americans with $2 trillion a year in spending power. That’s a lot of power and a very influential group. Ad agency Razorfish adds an important nuance in their latest report the Digital Mom. Marketers and retailers specifically should speak to women as both moms and women because their interests extend beyond her children.