Video: Measuring Location-Based Mobile Ad Effectiveness

Earlier in March this year, Placecast’s National Sales Director, Lee Karchawer, spoke at a panel at RetailLoco, SXSW. The topic of the panel was “Measuring Location-Based Ad Effectiveness” and panelists discussed some of the best practices around how to leverage mobile and location data to measure attribution, and the actual impact and engagement of a mobile ad campaign.

Watch the entire session here:

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