Ericsson Emodo Launches Carrier-Verified Audience Solution

In a bid to address quality concerns currently looming over the mobile advertising industry, Ericsson Emodo is launching a product that uses carrier data at scale to pre-verify mobile audiences and inventory, and then makes those audience segments available through any major demand-side platform. Dubbed Emodo Audiences, the new product is considered to be the first carrier-verified audience solution available in the U.S. market.

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