Our Story

Ericsson Emodo provides carrier-verified advertising and monetization solutions.

Built from Ericsson’s tradition of innovation, scale, and reliability and Placecast’s decade-plus of leadership in digital advertising and data management, Ericsson Emodo delivers data solutions that help advertisers more accurately find and engage audiences, publishers increase the value of their ad inventory, and carriers drive more revenue from their data assets.

Ericsson Emodo is trusted by several Fortune 100 companies, including AT&T, Rogers, Visa, O2 Telefonica, and has created over 2B+ unique mobile user profiles utilizing billions of mobile data attributes. Over 10+ years (as Placecast), we have run thousands of high-performing mobile ad campaigns for brands such as Starbucks, The North Face, JetBlue, and more.

Founded in 2017, Ericsson Emodo is headquartered in San Francisco with offices in New York, London, and Atlanta.

The Leadership Team

Paul Cheng

General Manager

Alistair Goodman

Chief Commercial Officer

Anne Bezancon

Chief Operating Officer

Ken Coffee

Chief Financial Officer

Dan Parkes

Chief Technology Officer

Geordie Holbert

Chief Product Officer

Simon Bailey

Head of EMEA

Anthony Dorment

SVP, Publisher Partnerships