Ericsson Emodo provides carrier-verified advertising and monetization solutions.
Built from Ericsson’s tradition of innovation, scale, and reliability and Placecast’s decade-plus of leadership in digital advertising and data management, Ericsson Emodo delivers data solutions that help advertisers more accurately find and engage audiences, publishers increase the value of their ad inventory, and carriers drive more revenue from their data assets.
Ericsson Emodo is trusted by several Fortune 100 companies, including AT&T, Rogers, Visa, O2 Telefonica, and has created over 2B+ unique mobile user profiles utilizing billions of mobile data attributes. Over 10+ years (as Placecast), we have run thousands of high-performing mobile ad campaigns for brands such as Starbucks, The North Face, JetBlue, and more.
Founded in 2017, Ericsson Emodo is headquartered in San Francisco with offices in New York, London, and Atlanta.
The Leadership Team
Paul Cheng, General Manager of Ericsson Emodo
Paul leads the Ericsson Emodo team and is responsible for all strategy, revenue, operations, and corporate development.
Prior to joining Ericsson and launching Emodo, Paul was SVP & GM, Marketplaces at Gimbal, Inc. which acquired Phigital, Inc., an early stage marketing technology company where Paul was the co-founder and CEO. Before Phigital, Paul served in a number of executive roles at Velti plc, a pioneer in mobile advertising and marketing. From 2007-2011, he served as the VP and SVP of Corporate Development and helped take the company public on NASDAQ in 2011. Paul also served as Chief Product Officer and General Manager of the Asia Pacific Revenue Unit.
Paul has co-founded multiple companies including Asylum Telecom; Klarium, a European mobile payments company; and Adero, a Content Distribution Network based in Cambridge, MA.
Paul received an A.B. in Economics from Yale College and an MBA from the MIT Sloan School of Management where he received the Martin Trust Community Fellowship Award and was a founding member of the MIT Entrepreneurship Society.
Alistair Goodman, Chief Commercial Officer
As Chief Commercial Officer of Emodo, Alistair Goodman is responsible for new strategic initiatives, business development, and marketing.
Alistair brings 20+ years of experience working in marketing and product development efforts for media and data technology companies. While CEO at Placecast (acquired by Ericsson), Alistair led a team of location and mobile data management experts. Prior to Placecast, Alistair was VP of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand Tribal Fusion grew to be one of the largest privately-held digital media companies in the US during his time there. Before Exponential, he was a founder and Senior Vice President for Sales and Marketing at Impli, a San Francisco-based digital media company which was acquired by Premier Retail Networks (PRN).
Alistair holds a BA from Haverford College, an MBA from the J.L. Kellogg School of Management and was a Henry Luce scholar in Asia from 1993-94.
Anne Bezancon, Chief Operating Officer
As Chief Operating Officer of Ericsson Emodo, Anne Bezancon is responsible for business operations and oversees direct sales, account management, ad operations, and privacy.
Prior to Emodo, Anne founded Placecast (acquired by Ericsson) in 2005 where she served as President. Before Placecast, Anne was VP of Directory Services at JiWire (now NinthDecimal). Through the relationships she developed with more than 300 service providers worldwide, she built the leading directory of public wi-fi hotspots from scratch. Before JiWire, Anne was the founder and CEO of BEAP, where she provided custom content management solutions for online publishers. Anne also served as Executive Producer at Productopia, where she coordinated web strategy, business objectives, content and technology - the company quadrupled in size during her tenure.
Anne holds an LLM and JD from the University of Paris and an MBA from the IEP of Paris, France. She is the author of several patents and a frequent speaker and panelist at industry events.
Ken Coffee, Chief Financial Officer
Ken Coffee is an established advertising and marketing technology executive with over 20 years of experience with high growth start-ups and public companies. As Chief Financial Officer of Ericsson Emodo, Ken is responsible for Emodo’s Finance and Administration functions.
Prior to joining Emodo, Ken served as the Vice President of Finance at Amobee (Singtel), a global advertising technology company leveraging data to help marketers activate programmatic campaigns. Amobee integrated three acquisitions and nearly tripled revenue during his tenure.
Ken also served as VP of Finance & Operations for CompareNetworks and was responsible for Business Management for Velti, a pioneering public ad-tech company. Ken started his career in advertising and marketing services as co-founder and CFO of GTxcel.
Ken holds a degree in Business Administration from California State University – Chico.
Dan Parkes, Chief Technology Officer
Daniel Parkes is an experienced technologist and software architect. As CTO, Parkes is responsible for developing the Emodo technology and platform, including core intellectual property and patents around location content management, geofencing, advertising, inventory management and forecasting. Currently, he focuses on the design and deployment of scalable, enterprise-grade applications to meet the growing needs of Emodo's customers and partners.
Prior to Emodo, Daniel was CTO and Co-Founder of Placecast (acquired by Ericsson) and was a lead architect at Manhattan Associates, a supply-chain software company with solutions in logistics, transportation, replenishment, and retail planning. He was a key member of the team that developed Manhattan's flagship replenishment, forecasting, and inventory management product suite, which is now implemented at several Fortune 500 companies worldwide.
Daniel holds a Bachelor's degree in Cognitive Psychology from Harvard University and a Master's degree in Computer Science from Stanford University.
Geordie Holbert, Chief Product Officer
Geordie is a highly-seasoned technology executive with 20+ years of strategic partner and business development experience and an extensive history of success working directly with startup and Fortune 500 companies. As head of product of Emodo, Geordie leads a growing product team and drives the design and execution of Emodo's technical product strategy.
Prior to joining Ericsson Emodo, Geordie was responsible for Programmatic Partnerships at Tremor Video. He has also served as Vice President of Strategic Partnerships at Taykey and Vice President of Business Development at Velti where he assisted the company with several strategic acquisitions and their IPO onto the NASDAQ. Geordie has also held key leadership positions with Motorola, Verisign and Intellisync (a Nokia Company).
Simon Bailey, Head of EMEA
Simon Bailey is the Head of EMEA and oversees strategy, business development, and operations in Europe.
Prior to Ericsson Emodo, Simon was the CEO of Axonix, part of the Telefonica group of companies developing data products for advertising. Before Axonix, Simon was at Velti where he was Vice President of Global Demand and managed the global advertising business.
Simon started his career in 1995 working at The Times. Since then, he has spent his years working in the digital space where he has sold media, developed sales teams, and built cutting edge advertising technologies for the likes of Excite Inc., 24/7 Real Media (WPP), and Open X Inc. At OpenX, he was responsible for the product strategy, designing, and building of the first version of the OpenX Real-Time Bidding advertising exchange.
Simon has a degree in French and Politics from the University of Leicester.
Anthony Dorment, SVP, Publisher Partnerships
Anthony has over twenty years of experience in digital strategy, business development, and operations at media and technology startups and established companies. At Emodo, he is responsible for Publisher strategy, business development, and monetization.
Prior to joining Emodo, Anthony was the co-founder and Head of Business Development for Phigital, a location-based marketing platform which was acquired by Gimbal, Inc. At Lonely Planet, the travel media company then owned by BBC Worldwide, he started as the Director of Global Strategy and moved on to be the General Manager of Asia where he led the company’s expansion in China and India. Anthony began his career in finance as a telecom, media, and technology hedge fund analyst.
Anthony received a BA in International & Public Affairs from Princeton University and an MBA from Columbia University.